Challenge

Launch the UFC brand into the UK gym sector in a highly engaging environment.

Approach

We were asked to take over the full design and design management for the UFC gym’s UK master franchise roll-out. We designed the full concept, user experience journey, interiors and technical packs across the roll-out for Nottingham, Woking, Reading and Medway sites.

We designed highly contemporary environments, using lighting design and bespoke finishes to create a highly innovative and immersive work-out space. The sites included numerous work out zones, private rooms for classes, an octagon, boxing zones, changing rooms, retail area and reception, and cafe spaces.